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Should you send an email campaign or a nurture sequence?

And just what is the diff???


"I have nothing to say".

Ever feel like that? Yeah, we all do from time to time. But our clients and subscribers are ready and waiting to hear what is inside your mind. Personally, I write when I am inspired... I sit and write whatever comes to mind when it comes to mind and I perfect it later. But no matter what method you use to create your content and writing, there are certain formulas that work best to grow and maintain your audience.

Fortunately, I am about to break some of this down for you! Let's cover the difference between a set of emails for a special goal vs. a set of emails for warming up your list... ⁣

The former, would be a 𝗦𝗮𝗹𝗲𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲 to be used for programs that are launching and/or needs growth and momentum. ⁣

That email sequence would look like this: ⁣

  • Teaser/prelaunch announcements⁣

  • Announcement with landing page ⁣

  • Reminders⁣

  • Closing dates of program⁣

The other set is your 𝗡𝘂𝗿𝘁𝘂𝗿𝗲 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲, which should be set up for just after someone subscribes to your site and includes:⁣

  • Who you are and why they should keep reading your emails⁣

  • Free tips, guides and links to help ⁣

  • An idea of what to expect from you as an content provider⁣

  • Ways to connect with you more ⁣

These also differ from updates of weekly or monthly newsletters and one-off emails of announcements or sales and may differ depending on your segments your of audiences.⁣

All of this should be properly curated and written for the needs of your exact audience. Are you ready to get started on your emails? If you said yes, then GO FOR IT, you got this, girl! And if you by some chance said no... then maybe you should click here to start having me take care of all of that for you.

Either way, I hope I am on your list and can start reading your emails next. Til then!


Charlese | Girl at the Yellow Desk

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