"It takes so much time"
"I don't have that kind of time"
"Honestly, I don't care enough about it to take the time"
"I still think it's a waste of time"
"I know it's important, but I am too overwhelmed to spend time on it"
^^ If you're anything like my clients, you resonate with one of the statements above ^^
But how do we change this? Here are 3 tips to save time when planning social media posts:
Have Your Goals Clearly In Mind
I like to start by making a list of things I NEED or want to include this month. Examples: special photos for the season, month or special dates as well as a nurture and sales sequences for services, packages or products. Have clear goals in mind about what you will be putting out there in Social Media Land and why. After it's in a list, you are ready to plan!
Plan it Out on a 3x10 Grid
It's nice to plan things out on a blank calendar...but if you want to see what your Instagram will actually look like, you should make your planning LOOK like Instagram. Use a grid that is 3 boxes across and 10 down, this is your month. Now you can start to pencil (or Apple Pencil or type) in the dates for the month (and the days of the week if needed). Next, add your 9 or so categories you chose to feature (see past blog post) as well as the items on your list from above. Include holidays, Instagram holidays and special dates for sales. Move some of the choices and categories around to suit your more cohesive look (see past blog post).
Set Up Most of the Month for One Platform First
Finally, when you are done with Instagram then you can move on to other platforms. And dear friend: REPURPOSE your content. That could mean the same exact post, but to Facebook or LinkedIn sure! But always on a different day. Use similar goals, categories and copy to get your point and goals across clearly.
I know, I know... it' s so easy for me to tell you what to do.
So, how about me also giving a FREEBIE to help you with this??
Yep, I created 30 Days of Instagram Prompts to help you plan and save time!
Of course if I didn't mention the fact that I am more than happy to take care of all of this for you and save you time, contribute to your overall business growth and add to your life... I would have missed a great opportunity. If you would like an expert like me to add you to my growing list of successful clients, please check out my Social Media Management Packages here!
Thanks for reading and stay tuned to my next post about #hashtags!
Charlese | Girl at the Yellow Desk